PRESS RELEASES 101

Here's an example of a press release. Give them a photo and a page or less of copy. It's good to have a quote from someone involved. Choose what the juicy part of your agenda is, and put quotes around it, attributing it to someone. Don't forget to put your or our Web address in the release somewhere.

Here's our list of press contacts. Send your press release to all, or as many as you wish.

Also, be sure to send a copy of the press release, with photos and reports, to the Baring Witness .

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Date Here

CONTACT: YOUR NAME HERE IN CAPITAL LETTERS
Telephone number here
E-mail address here
(These contacts NOT for publication, please).

[Papers will not print your contact as a rule. One local weekly made a mistake and put our phone number in their article. We were deluged with calls (some of them crank calls) AT DINNER TIME!!! Definitely not good form. So we usually put in this reminder, just in case.]

[Traditionally, there should be a space here for editorial comments and directions. With e-mail it's not as necessary].


                                                                                      
Photo: Donald Winslow

BARING WITNESS STANDS FOR PEACE

On January 18, Baring Witness staged a pro-peace demonstration at the National Peace March in San Francisco. The organization, which has become famous worldwide for spelling out the word PEACE with naked bodies, this time chose a different means to communicate their message.

Figures shrouded in black body bags and veils stood motionless for twenty minutes before falling to the ground in piles of bodies. It was a stylized representation of the needless deaths the US government seeks to inflict upon its military, the people of Iraq and the future victims of terrorism spawned by the pending war.

Most onlookers expected Baring Witness to take off their clothes again. But Donna Sheehan, the creator of the international movement, decided that the mystery of Baring Witness should be preserved. "We like our actions to appear unexpectedly and with dignity. There has been a lot of excitement in anticipation of a naked action today. The march organizers and the City were uneasy about it. But stripping on demand is not what we do. I’m sorry if anyone feels deceived, but it is nothing compared with the deception of our government’s cynical marketing strategy for the war."

"Our naked events express the beauty of the human body. Today, we wanted to express the horror of war. The perception abroad is that Americans don’t think about peaceful solutions until the bodybags start coming home. Our government is about to commit us to what may become a nuclear Third World War. We hope to make them hesitate just long enough to think about what they’re doing. We would like their wives to say, "Honey, we need to talk. If that means we must uncover our own secret weapon of mass distraction, it’s a small price to pay. Peace must have a future, or we will not."

Baring Witness has plans for more pro-peace actions and is actively encouraging many organizers in the US and Europe. The group’s website http://www.baringwitness.org/ has more information and photographs of its own and similar events.


Here's another example. Normally, we wouldn't send more than one or two photos, but we wanted them to get the message, even if they didn't print all the images.
 

Date here
CONTACT: YOUR NAME HERE IN CAPITALS
(Telephone number here)
your e-mail address here
(These contacts NOT for publication, please)

FOR IMMEDIATE RELEASE
 

PEACE SPELLING BEE PREPARES FOR NATIONAL MARCH
 


                                                                                   
Photo: Sean Smuda

 96 women form a Pro-Peace message on December 29th, 2002

 


                                                                  
Photo: Christopher Springmann

24 men form a peace symbol on December 29th, 2002

 


Camera courtesy of Dewey Livingston

40 women posed clothed and......                                                                        


                                                                                                         
Camera courtesy of Dewey Livingston

.......naked on a hillside on a California ranch to protest America's nakedly aggressive policies.
 

On Saturday January 4th forty women gathered at a ranch in West Marin County, CA, to spell the words "NO WAR" with their bodies. The women, part of a group called Unreasonable Women of West Marin Baring Witness, were filmed and photographed both naked and clothed while forming the words.

This is the third pro-peace demonstration that Baring Witness has staged since November 12th, last year. On that date, 46 women posed naked in the word PEACE, as did 96 women in their second event on December 29th, when 24 men also staged a pro-peace protest by forming a peace symbol with their naked bodies.

This startling form of protest has inspired women (and men) to stage similar protests against war. From Florida to Montana, California to New York - and also in the UK - the ‘international spelling bee’ is spelling out the Pro-Peace message with their bodies. Baring Witness is preparing for the January 18th National Peace March in San Francisco and Washington DC, but will not reveal their plans for that day's event.

Baring Witness organizer, Donna Sheehan, has been interviewed by radio shows and newspapers nationwide, as well as the BBC. The first question is usually "Why?" Sheehan replies, "Naked Peace is better than Naked Aggression."  From the e-mail she has received, Sheehan has found that women are feeling voiceless in the predominantly male push towards war. She thinks it is time for women to have as great an influence in running the country as they do in running their homes.

"If our homes operated on the same principles as the country," said Sheehan, "we’d all be permanently bankrupt, we’d be fighting with our neighbors and we’d have to pay people to be our friends. If our children acted the way our Administration acts, they’d be called schoolyard bullies, beating up smaller kids who might maybe try to do something to them some day. My beautiful country is becoming the most hated in the world. It’s time that the formidable talents the US and its corporations possess be directed to making the world better, not deadlier."

Baring Witness has posted a "How-To" for organizers on its website, http://www.baringwitness.org/.

Back to How to Create a Peace Photo

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